Skift Take
Without the added dose of Internet outrage, would Rhode Island's new tourism campaign have been as negatively received? These days Destination marketing is as much about appealing to online audiences as it is about reaching potential visitors.
This week, we're taking a look at the influence of social media on destination marketing.
A number of perceived missteps by Rhode Island's tourism board have lead to a vigorous online debate about the marketing best practices for such organizations. And while there's still no secret formula for such efforts, it's become clear that social media can quickly make or break the success of such campaigns, something other Destination Marketing Organization managers would be wise to keep in mind for future rollouts.
Key Takeaways from Rhode Island's Recent Tourism Debacle
Rhode Island's tourism board is in the midst of a marketing crisis, stemming from a recent video campaign and the unveiling of a poorly received lo
