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Online Travel

New Skift Trends Report: The Rise of Messaging Technology in Travel Booking, Part 2

Todd Wasserman

Skift Take

Messaging tech is replacing existing forms of commerce in ways that stand to drive returns at levels the industry has seldom experienced before.

Today we are launching the latest report in our Skift Trends Reports service, The Rise of Messaging Technology in Travel Booking, Part 2 . Social media has been a major disruptive force over the past decade, but as we head into the back half of this decade, messaging is emerging as a viable alternative. Given its mobile-first nature, messaging pla

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