Subscribe
Login
Media and PR

Luxury Travel’s New Normal and More Digital Marketing News This Week

Jeremy Kressman

Photo Credit: The changing face of the luxury consumer has reemphasized the importance of having experiences over buying products. Flickr / Mark Mitchell

Skift Take

Luxury travel marketing is at an interesting crossroads, as consumers' attitudes and spending adjusts to more uncertain times. Will luxury marketers' shift towards experiences over "things" be enough to ride out the downturn?

This week's top story is about luxury marketing. With economic headwinds stiffening around the globe, luxury businesses that depend on high-spending consumers are being forced to rethink their approach. Luckily for the travel industry, the continued consumer shift towards experiences over things is helping to keep spending strong for travel. What other luxury travel trends will see increased interest this year? Read on below for more. Luxury Travel Marketers Forecast Key Trends for the Year Ahead With China's economy undergoing a period of relative instability and consumers' spending habits shifting towards experiences over products, luxury mark

Online travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login