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Airbnb’s Local Commerce Moves and More Digital Marketing News This Week

Jeremy Kressman

Photo Credit: Airbnb announced a range of new product features this week, many of which point to the company's increasing interest in local commerce. Airbnb

Skift Take

Airbnb's new user-generated city guides feature suggests the company has aspirations that extend well beyond the hospitality and accommodations-sharing sector. Companies like Yelp and TripAdvisor are likely watching this new move with interest.

This week we're talking about Airbnb's new city guides feature. While this seemingly simple feature launch may not seem particularly revolutionary, it may signal a new era and business strategy for the accommodations-sharing giant. As Airbnb accumulates a treasure trove of information from its hosts about the best places for travelers to eat, shop and sightsee, this information may prove to be a strong foundation for a local activities booking platform in the future. Considering the company is already testing an experiences marketplace in San Francisco, there's a decent chance this feature will see more activity in the near future. Read on for more of this week's digital marketing news. Airbnb's New City Guides and the Shift Toward Local

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