United Lures Former Elite Customers With New Promotions


Skift Take

United's apology tour just extended to its former frequent flyers.

Incentives in the airline loyalty program space have been few over the last several years, as carriers focused on shrinking their elite user bases and maximizing profits. A new promotion launched by United Airlines last week, however, may signal a thaw from the long freeze. According to The Points Guy, United's promotion is aimed at wooing customers who were formerly loyal to the airline, offering heady mileage bonuses to pa