Skift CMO Interview Series: The Retailer That Knows What Flyers Want
Skift Take
For some, shopping at the airport is a pricey hassle. For others, it's a way to enjoy the flying experience a little more. Brands like Hudson are realizing that better meeting the needs of travelers is the way to thrive in the digital age.
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the latest interview in the series.
If you're a frequent flyer, you've probably noticed airport stores selling more electronic accessories while toning down the traditional emphasis on pushing books, magazines, and newspapers.
It's no mistake that airport retai
