Google's New Travel App Is a Mashup of Guidebook and TripIt


Skift Take

As with anything Google does, you can expect Google Trips to be very much a work in progress that goes through numerous iterations before it becomes available to the public. But its beta release expands Google's footprint in the travel ecosystem especially since so many consumers begin their trip planning in the search engine and explore destinations with the Maps app.

Google's new travel app, Google Trips, mines Gmail for your reservations and pairs them with city guide-like information, things to do and attractions in travelers' upcoming destinations. Dutch site Android World leaked details about the new app. The beta of what Google previously described as a travel assistant app was made available to certain members of Google Local Guides and seems to combine itinerary management features, similar to TripIt or Worldmate, paired with city guide information such as that released in