Trade Association Events Enter the 21st Century — Meetings Innovation Report
Photo Credit: C2 Montreal is one of the creative commercial events that inspired the new Xperiential Design Project. C2 Montreal
Skift Take
The big trade associations are realizing they need to dramatically shake things up at their live events if they want to remain relevant to Millennials, or anyone for that matter.
The weekly Skift Meetings Innovation Report defines the future of meetings and events by deciphering disruptive strategies that improve knowledge sharing.
The Future of Meetings + Events
Kicking off May 2017, the new Xperiential Design Project (XDP) association industry event could reframe the conversation around member engagement at large trade organizations.
The Center for Association Leadership (ASAE) announced last week that it is scrapping its Springtime Expo after 40 years, and replacing it with XDP to deliver a more flexible and interactive educational experience. For example, attendees will participate in roundtables in one of six zones co-located in one room in a hub-and-spoke layout around a center stage. Every 90 minutes, the zone facilitators will sh
