The Manifesto for a New Generation of Meetings and Conventions
Photo Credit: The Consumer Electronics Show 2016 in Las Vegas. CES
Skift Take
The meetings industry doesn't really have a cohesive vision moving forward. All of the individual pieces are there, so we designed a framework to bring everything together in a succinct unifying theory.
Every sector in the tourism industry has an updated strategic road map for the future aligned with modern day travel, digital, and business trends.
Except the meetings and conventions sector.
Hospitality, for example, has clearly shifted toward delivering on the demand for local, lifestyle, and design-driven travel. Tour operators and travel agents have reworked their business models to better customize services to the individual traveler seeking authentic culture. The cruise industry continues its push in the direction of higher luxury and experiential travel. Unsexy as it is, corporate travel and the online booking platforms continually refine their product and service offerings in terms of ease of use. Even aviation, the most commoditized of the bunch, has vastly improved efficiencies.
More recently, destination marketing organizations (DMOs) are rallying around the direction provided by Destination Marketing Association International's (DMAI) DestinationNEXT resear
