Wyndham Rewards Adds Experiences to Its Loyalty Program
Photo Credit: When Wyndham Rewards members redeem their points to stay at the Wyndham Grand Orlando Resort Bonnet Creek in Orlando, Florida, they can receive a free or discounted local tour experience. Wyndham Hotel Group
Skift Take
Wyndham Rewards is now the latest hotel loyalty program to jump on the "experiences" and "membership levels" bandwagon. But will these new additions, especially the member levels, threaten to disrupt the program's more egalitarian approach to hotel loyalty? Probably not, as long as Wyndham sticks to keeping this program as simple and easy to understand as it has been since it launched last year.
Wyndham Rewards, the revamped loyalty program from Wyndham Hotel Group, is adding two new features to its program: member levels and experiences.
When Wyndham Rewards debuted in May 2015, it signaled a major shift in hotel loyalty program structures by adopting a straightforward, simple approach to earning and redeeming points: 15,000 points to stay at any one of the group's 7,800 hotels around the world, with no blackout dates, at brands that include Wyndham, Ramada, Tryp by Wyndham, Days Inn, and Super 8.
That strategy appears to be working. Since May, 5 million new members have signed up for the program and there has been a 70-percent increase in property redemptions, according to Wyndham. La
