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The Travel Brands That Are Taking Advantage of APIs — Digital Marketing News

Jeremy Kressman

Photo Caption: "Application Programming Interfaces" (APIs) often hold the key to unlocking the vast wealth of information on prices, inventory and schedules owned by travel partners. 

Skift Take

As companies as wide-ranging as the railroad industry to Facebook have realized, if you control the infrastructure other companies need to deliver their products, you win. As many travel brands now realize, APIs are that infrastructure for the internet.

This week we're talking about APIs. "Application programming interfaces," or APIs for short, may not seem like a topic for marketers. But as data plays an ever-increasing role in the world of marketing, so too do these unique tech tools. Brands like Google, Hilton, and KLM Airlines now recognize that APIs can help marketers open up new distribution channels and access new sources of information, helping them wield more influence over, and gain more profits from, partners and competitors alike. What do travel marketers need to know about APIs? Read on for more details. Why APIs Matter for Travel Brands: The term "application programming interface" likely causes many people's e

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