CEO Interview: The 15-Year-Old Corporate Travel Company That Wants to Be a Startup
Photo Caption: Deem's suite of products include apps that help business travelers manage expenses and itineraries.
Skift Take
Deem will try to become more relevant by reducing its product offerings and adopting a more focused approach to developing travel solutions. But in an extremely crowded marketplace, it may be a case of too little, too late.
We recently launched our weekly Corporate Travel Innovation Report, a newsletter focused on the future of corporate travel, the big fault lines of disruption for the travel managers and buyers, the innovators emerging from the sector, and the changing business traveler habits that are upending how corporate travel is packaged, bought and sold.
As part of our increased attention to corporate travel, we're sitting down with a handful of industry leaders for our new Corporate Travel CEO Listening Series to discover what the people at the top are concerned with now and where they are looking for inspiration.
This is the latest interview in the series.
Travel and expense service provider Deem has seemingly been stuck in limbo for years. After raising more than half a billion dollars and offering dozens of different products across the travel ecosystem, the company is now looking to pare down its offerings to a few core areas.
Deem, formerly known as Reardon Commerce, has rai
