Creativity Is King at Today’s Buzziest Conferences — Meetings Innovation Report
Photo Credit: Maker Faire is the biggest annual conference for Do-It-Yourself devotees and lovers of homemade tech. Maker Faire
Skift Take
A focus on integrating business objectives and creative inspiration is driving innovation in event strategy today, and it's finally spreading into the mainstream.
The Skift Meetings Innovation Report is a weekly newsletter defining the future of business events by deciphering disruptive strategies that improve engagement and knowledge sharing. Subscribe.
The Future of Meetings + Events
The meetings and convention industry is going in two directions right now, which at first glance might seem divergent.
One, there's the growing focus on the economic impact and business outcomes of meetings and events, and how the industry needs to continually define and redefine its role and ability to drive business development. That is the motivation behind the Meetings Means Business Coalition's new "Worth Meeting About" campaign launching today. Read our story here.
Two, we are all dead tired of being bored and uninspired at meetings. Event attendees are craving creativity, and that doesn't mean lame miniature golf courses or mixology classes in prefunction spaces. With all of the digital tools at our disposal, the future of meeting design is limi
