Omni Hotels Turns to the Cowboys and the Braves to Help Redefine the Brand
Photo Credit: A rendering of the new Omni Frisco Hotel and new Dallas Cowboys HQ in Frisco, TX. Omni Hotels
Skift Take
Omni Hotels has developed an intriguing hotel design model and a unique positioning in the market by building properties in partnership with major sports teams and cultural institutions.
Omni Hotels is developing two new properties that will be connected to two new major league sports facilities operated by the Dallas Cowboys and Atlanta Braves.
Over the last decade, Omni has pivoted toward operating these types of integrated and experiential destination hotels, typically located near major convention centers or event spaces.
For example, the Omni San Diego Hotel in the Gaslamp Quarter is attached to Petco Park, home of the San Diego Padres. The Omni Nashville Hotel is connected to the Country Music Hall of Fame. Both hotels are located next to their city's respective convention facilities.
The changing tone today in the meetings and conventions sector is a big factor driving this design philosophy. Omni Hotels is answering growing demand from convention organizers and delegates for more experiential travel opportunities, location-specific environments, forward design, and leisure travel amenities such as chef-driven restaurants and upscale spas.
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