Online Marketplace Seeks to Automate Corporate Event and Activities Bookings
Photo Credit: Event planners can book pasta-making lessons at New York's Giovanni Rana Pastificio & Cucina restaurant via Kapow. Rana NYC
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Corporate events planners have been slow to use automated event venue booking sites, but Kapow hopes to change that by embedding 3D video and fun group experiences into the mix.
The most significant challenge for corporate event planners today is continually finding unique experiences and venues that inspire participants and drive attendance.
The second challenge is making those experiences and venues easier to book once planners find them.
"People are tired of going to just another steak dinner with their colleagues and customers, so event planners are always looking for something new and interesting," said Chris Brown, president of Kapow, which is an online marketplace selling group venues and interactive experiences in 21 U.S. markets.
There is a growing number of technology companies moving into the automated event-venue rental space. Their goal is to create a turnkey digital b
