The London Hotel Chain That’s Letting Guests Book Specific Rooms
Photo Credit: London-based GLH Hotels recently debuted ChooseYourOwnRoom.com, which lets you choose a specific hotel room at the time of booking, an industry first. GLH Hotels
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It's about time hotels gave guests the opportunity to choose a specific room at the time of booking. Now, comes the hard part: marketing this new feature to customers and making it work.
Earlier this year, we lamented the fact that although a few companies have attempted to allow or at least help guests choose a specific hotel room for their stays, the ability to do so was limited at best.
Now, however, that seems to no longer be the case.
On June 30, GLH Hotels, an owner-operator of 14 London hotels with brands that include Clermont, Amba Hotels, Guoman Hotels, Every Hotels, Thistle Hotels, and Thistle Express, debuted ChooseYourOwnRoom.com, letting guests do exactly that.
Unlike other efforts in this space including, Room 77 and Hilton Worldwide, GLH Hotels' system actually lets guests book the exact room they want at the time of reservation, as early as 50 weeks out. By contrast Hilton's Choose Your Own Room feature, is only enabled after the booking is made and just a day or two before the guest i
