Skift Take
Modern consumers will naturally move towards the ideas that best fit with the way they travel now. Hospitality brands that can keep up will reap rewards.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
One of the most interesting places in the hospitality market sits right between a small, boutique hotel and Airbnb. It plays into a few interesting trends happening right now, and actually solves some of the problems on each side of the equation.
On one side, travelers love Airbnb for the convenience and the ability to stay in homes — and particularly in neighborhoods — where most hotels
