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Asia to Pass North America in Travel Sales – Digital Marketing News This Week

Jeremy Kressmann

Photo Credit: New forecasts suggest Asia-Pacific's online travel market will surpass North America's as the world's biggest in 2017. Flickr / Lady May Pamintuan

Skift Take

Asia-Pacific is expected to replace North America as the world's biggest online travel market next year. If your travel business operates online, it's time to take a good, hard, look at your Asia-Pacific strategy.

This week, we're talking about the Asian travel market. The year 2017 will be an important milestone for the online travel industry, with new evidence suggesting Asia-Pacific will overtake North America as the world's largest region for digital travel spending next year. The shift has important implications for any travel marketer thinking about which travel segments to target and where to focus their investments in the years to come. Are enough travel marketers prioritizing the Asia-Pacific region? What digital strategies will be most successful reaching travelers in the region? Read on for more details, plus the rest of this week's news. Asia Set to Overtake North America's Digital Travel Market in

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