James Cameron Is New Zealand’s Latest Tourism Ambassador

Sarah Enelow

July 15th, 2016 at 5:00 AM EDT

Photo Caption: James Cameron endorsing New Zealand tourism is the latest in a recent spate of A-list collaborations. Tourism New Zealand

Skift Take

James Cameron is the latest A-list celebrity to be hired for a major tourism campaign, and this one actually seems like a decent fit.

Oscar-winning filmmaker James Cameron is getting behind New Zealand's 100% Pure campaign by signing on as a tourism ambassador for the country's tourism board. The director of films including Avatar, Terminator, and Titanic is in front of rather than behind the camer

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