The Ascendance of Movies and TV in Tourism Marketing

Last week we launched our new Skift Trends report, “The Rise of Destination Marketing Through Movies and TV“, which defines the increasing trend of using movies and TV in tourism branding and marketing, and puts them in context. Below is a short extract, get the report for the full understanding of the movie tourism marketing trends. Starring in a film has become a surefire way to boost tourism for a destination. The economic benefit to local economies is huge. In 2012, Tourism Competitive In