Travel Brands Struggle With Mobile Advertising – Digital Marketing News This Week
Photo Credit: As more travelers have moved their "screen time" to mobile devices, marketers have struggled to keep up. Japanexperterna.se / Japanexperterna
Skift Take
Many travel marketers struggle to find mobile ad formats that mobile users will watch or click on. That’s a big problem for travel brands and the advertising industry.
This week, we're talking about mobile advertising.
Unless you've been living under a rock the last 10 years, most of us already know consumer screen-time has overwhelmingly shifted toward mobile devices. The problem with this shift for advertisers, however, is that mobile ad units often do not perform as well as their desktop or analog counterparts. The lackluster performance numbers, coupled with a growing embrace of mobile ad blocking software, have forced a scramble among advertising companies like Facebook and Google as well as by publishers as they attempt to come up with next great ad unit.
While some ad formats like "native" and ads in mobile apps are starting to gain traction (Facebook is the clear early leader in this space), there's still plenty of need fo
