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Airlines

With Jetstar Group, Qantas Succeeds Where Other Big Airlines Have Failed

Brian Sumers

Photo Credit: Jetstar Group is finally a money-maker for Qantas, which owns all or part of Jetstar's six segments. Jetstar is a network of low cost carriers. Jetstar

Skift Take

Qantas is finally seeing some improvement from its Jetstar brands. But will the discount airlines be able to sustain their success?

For the past two decades, many major airlines have tried to thwart low-cost competitors by launching and investing in their own bargain brands. Many of them have failed, unable to compete against more nimble, lower-cost competitors, such as Southwest Airlines and Ryanair. They were short-lived entrants such as Delta's Song, United's Ted, US Airways' MetroJet and Air Canada's Tango. Other major-airline supported discount carriers, including Lufthansa's Eurowings and ANA's Peach, are holding steady, but they're not necessarily thriving. A few, including Air Canada's new entry, Rouge, seem poised to succeed, but it's too early to know for sure. But o

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