How Brands Are Adding Value for Event Planners — Meetings Innovation Report
Photo Credit: The Red Bull Music Academy conference is coming to Montreal, and the convention bureau in Canada's French capital wants you to know about it. Red Bull
Skift Take
Brands from Hilton Worldwide to Google are injecting more value into their events at every touch point, ranging from experiential culinary design to advanced event tech and content distribution.
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The Future of Meetings & Events
Unless you're a super fitness nut, it's always difficult to eat healthy at any conference because your normal schedule is out of whack, you're a bit stressed, and many hotels and event venues stills serve high-fat, high-sugar food. And then around 3 p.m., your body crashes and focus wanes because you've been eating poorly all day.
Hilton Worldwide launched a new initiative today at 40 test hotels to deliver better buffets by pairing activities with them. I'm not sure if Hilton's new Meet With Purpose food initiative will scale beyond the initial 40 hotels, but it's a step in the right direction to help attendees be as productive in the afternoon as they are in the morning.
We also have a ton of other examples this week about how brands are adding va
