Behind Orlando’s New IBM Watson-Powered Travel App
Photo Credit: The mobile interface of Visit Orlando's new travel app. WayBlazer
Skift Take
Although Visit Orlando's new AI-powered travel app still has kinks, it shows the power of machine learning to provide more contextual and customized information to travelers — most of the time.
The most notable benefit of IBM Watson’s artificial intelligence (AI) in a search engine capacity is its ability to understand concepts rather than just keywords.
For example, search for: “What is the best brunch spot with Southern cooking and craft beer?” on Visit Orlando’s website in the search window, and you’ll get one result: "15 Best Pet Friendly Restaurants in Orlando."
The CEOs of Expedia, Commune Hotels, Upside, and More Are Speaking at Skift Global Forum 2016. Join Us.
Use the same search query in the new Watson-powered Visit Orlando app, and you’ll get four considerably more relevant and interesting responses, including the Cask & Larder, Boheme, and Maxine's on Shine restaurants.
The app uses Austin-based WayBlaz
