Red Lion to Buy Vantage Hospitality for $27 Million
Photo Credit: An America's Best Value Inn property in Selma, Ala. Red Lion Hotels Corporation is buying parent company, Vantage Hospitality, in a deal valued at more than $27 million. Vantage Hospitality Group
Skift Take
Red Lion has been making some bold moves as of late, including its arguably controversial partnership with Expedia. As the company scales up with this acquisition, it'll be interesting to see how Red Lion expands or deepens its partnership with other online travel agencies.
Spokane, Wash.-based Red Lion Hotels Corporation (RLHC) is buying Vantage Hospitality Group, a Coral Springs, Fla.-based franchisor of upscale, midscale, and economy hotels, in a deal valued at a total of $27.8 million, with $23 million in cash, and approximately $4.8 million in stock, subject to change depending on the close date.
Vantage Hospitality's 10 brands include Signature Inn, America's Best Value Inn, Canada's Best Value Inn, and Value Inn Worldwide, among others. The privately owned company was founded in 1999 and has 1,000 hotel properties, or 59,000 rooms, throughout the U.S. and Canada.
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For Red Lion, which currently has five brands (Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, and Settle Inn) and 124 hotel properties, the move is a strategic scale up at a good price. Vantage's current leadership and staff will also
