Puerto Rico and the Fight for Caribbean Tourism: 5 Podcast Takeaways
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Skift Take
These spokespeople from Puerto Rico tourism agencies want to make one thing clear: neither Zika nor Puerto Rico's financial crisis are seriously problematic for tourism to the island.
We looked at Puerto Rico for a recent episode of the Skift Podcast, in which we asked how the country’s recent debt crisis and Zika outbreak have affected tourism to the island, which has historically been an easy getaway for Americans.
Our guests were Ingrid Rivera, executive director of the Puerto Rico Tourism Company, and Clarisa Jiménez, president & CEO of the Puerto Rico Hotel and Tourism Association. Rivera and Jiménez were joined by Skift podcast host Hannah Sampson and co-host Andrew Sheivachman.
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Here are five takeaways from the conversation:
Rivera and Jiménez are sticking to their script: positive messaging about the impact of Zika.
Despite the CDC warnings and serious health risks for some family-oriented travelers, Rivera and Jiménez are focusing hard on the idea that Zika has not and should not significantly affect Puerto Rico’s tourism industry.
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