West Elm Is Checking Into the Hotel Business
Photo Credit: A promotional image from West Elm Hotels. The home furnishings retailer from Williams-Sonoma is formally entering the hospitality business. West Elm Hotels
Skift Take
We have to wonder: Was West Elm's partnership with Marriott's SpringHill Suites just a pilot for its bigger hotel schemes? Looks like it, given today's news.
Brooklyn-based home furnishings retailer West Elm, which is owned by Williams-Sonoma, is checking into the hotel business.
Today, the company announced its plans to open multiple hotels with DDK, a hospitality management and development company led by former executives from Andres Balazs Properties, Commune Hotels, Ian Schrager Hotels, Marriott, and Starwood Hotels.
The first West Elm Hotels are slated to open in late 2018 in the following cities: Detroit; Minneapolis; Savannah, Georgia; Charlotte, N.C.; and Indianapolis.
So why is West Elm entering the hotel business? And what happens to its partnership with Marriott's SpringHill Suites brand, which was just announced in August?
In a statement, West Elm presi
