Uber and Lyft’s Growth Is Slowing in Most Major U.S. Cities
Skift Take
Ridesharing growth in the U.S. is slowing but it's not stopping. If Uber, Lyft and other relevant players can stick to the markets and consumer segments that matter they'll continue to capture them.
Some 13 to 15 million Americans will actively use ride-sharing services by the end of this year and that's close to the ceiling of the total U.S. market that Uber and Lyft, the two largest U.S. ride-sharing companies, can capture.
That's according to a report from 7Park Data, an NYC-based data intelligence company, which found that 20 to 25 percent of U.S. smartphone users have the Uber app installed and about three percent of them use it every week to order rides. The average ride is less than 15 miles. Ridership between Uber and Lyft has fallen about nine percent from the second quarter 2015 to the second quarter 2016, though.
While installs on only 20 to 25 percent of devices sounds like Uber has a lot of room to grow, a lot is likely an overstatement. Uber's largest markets are major U.S. cities where ride-sharing is more useful than using personal vehicles or public transportation. The rest of the U.S. market lives in areas where most people own their own vehicles and the hu
