7 Ways to Optimize Your Use of Pinterest

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below Do you use Pinterest to promote your business? Over 100 million active users out of 175 million subscribers are currently on this popular platform. Even more impressive? About 85% of Pinterest users are women. Remember, in the travel industry, women are often the ones that plan vacations. So, if you are hesitant in using Pinterest, think again. On Pinterest, people “sell” ideas and dreams—and who doesn’t dream of traveling? But how can you optimize your use of Pinterest? How can you create shareable content that will generate results? Here are seven tips to take into consideration. 1. Create a Pinterest-friendly website Before publishing a