Skift Take
There are 400 million Chinese millennials. For any marketer still not convinced that China is the future of the travel industry, there are now 400 million reasons to change your mind.
Consisting of more than 400 million people, Chinese millennials represent an emerging force in consumer spending.
Goldman Sachs went so far as to label them "the most important demographic on the planet today." But as Skift has explained in recent investigations of millennial travelers, their habits are not always like those of their older peers. Not only are Chinese millennial travelers wealthier on average, they tend to prefer independent travel over group tours and gravitate toward mobile channels like WeChat for research and booking.
What strategies are working best for marketers hoping to reach this emerging consumer group? Read on for more thoughts, plus the rest of this week's
