Skift Take
Visual content creation, curation and distribution presents challenges and opportunities. The best way to deal with the challenges is a consistent, head-on approach to ensure a brand culture that embraces the ins-and-outs of social media engagement and community building.
Today we are launching the latest report in our Skift Trends Reports service, Snapchat and Instagram Strategies for Travel Brands.
We live in a world where mobile usage is soaring and visually engaging content is in constant demand; the two leading platforms are, without a doubt, Instagram and Snapchat. How travel companies use these channels to keep their brands top of mind with avid and would-be travelers is the focus of this report. Hotels, airlines, destinations and other travel players know they need to be where the audience is, but return on investment for social media content p
