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Media and PR

Yelp Gives Up on International Growth, Layoffs Probable

Andrew Sheivachman

Photo Credit: Yelp will refocus its efforts on growing its business in North America after struggling in Europe. Yelp co-founder and CEO Jeremy Stoppelman is pictured here in 2013. Flickr / Demo Conference

Skift Take

Yelp struggled outside North America, and is giving up on developing its business abroad. Competing against business listings from companies like Google and TripAdvisor has taken its toll on the company.

Yelp will greatly reduce its investment in sales and marketing efforts outside the U.S. and Canada after disappointing results have led the company to refocus on product development in North America and shift its efforts towards a more long-term approach. The strategy change could lead to the dismissal of up to 175 Yelp employees. "While our domestic business continues to thrive, it's become apparent the changes in the international distribution environment have impaired the near-term growth prospects of our busin

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