Roads and Kingdoms Extends Its Brand of Travel Reportage Into Podcasts


Skift Take

In the same way that R&K has made the world larger with its travel reporting, expect them to do the same in this new form.

The podcast world is getting more saturated by the day. A medium that started with a casual "two people and a mic approach" has grown into the media trend du jour, with large publishers and creators seeking a slice of the action. Yet, podcasting is still a medium where meritocracy counts, and one can still build up a following based on considered effort, editorial merit, and embracing the intimacy of sound. The founders of Roads and Kingdoms, a site focused on foreign correspondence through food, music, and culture, are throwing their hat in the ring with what they think is a differentiator. Their proposed answer is to invest heavily on nuanced sound and professio