Carnival Corp. Is Pulling the Plug on Its New Cruise Line Fathom
Photo Credit: The Fathom ship Adonia is shown in Cuba. Carnival Corp. is getting rid of the cruise line and sending the vessel back to P&O Cruises. Fathom
Skift Take
Carnival Corp. tried something new with Fathom that just didn't catch on. But the cruise company was able to leverage the line to move into Cuba before its rivals, which is no small feat.
The do-good cruise line didn't last long.
Just seven months after the first sailing of Fathom, which sought to pioneer the concept of "social impact cruising," Carnival Corp. confirmed that the one-ship line will cease to exist.
Adonia, the 704-passenger vessel that has been sailing weeklong voyages to the Dominican Republic and Cuba since late April, will return to the fleet of Carnival's P&O Cruises in June of 2017. P&O, which is based in the UK, made the announcement Wednesday.
The ship will continue sailing its Caribbean itineraries through May. In an email, a Carnival Corp. spokesman said the Fathom name will live on through the branded experience of offering volunteer activities as shore excursions will continue on other cruise lines.
"We feel this is a strategy to evolve Fathom from a single ship to have even more of our guests exp
