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What Airbnb Trips Means for Airlines — Digital Marketing News This Week

Jeremy Kressman

Photo Credit: The launch of Airbnb's new Trips product suggests the company has broader ambitions to own travelers' whole research and purchase experience.  Airbnb

Skift Take

For now, Airbnb Trips is mostly a threat to the tours and activities sector. But it's not much of a stretch to imagine the service evolving into a full-blown online travel agency in the near future.

While plenty of travel industry observers are already speculating about how the new service might impact businesses operating in the tours and activities sector, one topic that hasn't been discussed is the impact on airlines. While it's true that Airbnb has made no public plans about its move into flight booking, Trips is the first step in a larger strategy to own a bigger share of consumers' entire digital travel experience. That's not good news for airlines, many of which have long struggled t

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