The Travel Industry Shouldn’t Worry About Ryanair Holidays… Yet
Photo Credit: Ryanair’s Chief Marketing Officer Kenny Jacobs, with Maeve Madden and Steph Lincoln. The airline has launched a new package holiday division. Ryanair
Skift Take
Ryanair’s plan to “transform” the package holiday market is a bold one given that the company is late to the party. Other airlines have been supplementing their flights in this way for years.
Under outspoken CEO Michael O’Leary, low-cost airline Ryanair has never been shy about courting publicity.
Yesterday the carrier held a press conference to announce the creation of Ryanair Holidays with Chief Marketing Officer Kenny Jacobs boldly claiming the company was going to “transform the package holiday market” and that this was “another significant step on our journey to b
