German Convention Bureau Bets Its Future On Event Tech Research
Photo Credit: The German Convention Bureau is working with colorful local tech bloggers like Sascha Lobo to complement its industry research. Sascha Lobo
Skift Take
Germany has one of the most innovative business strategies and fresh content models to attract more international conferences by focusing on extensive research development and sector-specific industry expertise. But managing and delivering on those effectively and consistently comes with its growing pains.
Sascha Lobo is a popular German tech author, blogger, and speaker with a pointy red mohawk and an unfiltered opinion on just about anything relating to digital society.
The German Convention Bureau (GCB) recently published a Q&A with Lobo on its new content-driven website about the impact of technology on meetings. It's not the most cutting-edge insight on the future of business events, but it does signal a shift at convention bureaus toward more multi-disciplinary, tech-driven content designed to both inform and inspire meeting planners.
The most innovative aspects of the convention bureau's content strategy are the omni-channel delivery and the volume of research focusing on both macro and micro industry trends. However, there's room for improvement in terms of how the bureau organizes the growing body of online thought leadership, and how it serves it to planners effectively.
The GCB has invested heavily in recent years toward developing a scalable online framewor
