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More Travel Brands Give Cyber Monday a Shot — Digital Marketing News

Jeremy Kressman

Photo Credit: More luxury travel brands like Starwood, Peninsula Hotels, and Cunard are offering consumers post-Thanksgiving Cyber Monday deals. Flickr / Mike McCune

Skift Take

The travel industry was among the earliest pioneers of online commerce. As Cyber Monday grows in importance for online retailers, it's only natural that more travel marketers are looking to capitalize on all the deal-making.

Known by marketers and consumers as the online equivalent of the popular post-Thanksgiving "Black Friday" sale offered by retail stores, this annual e-commerce sales bonanza is now gaining traction from marketers in the travel industry. This year, in fact, even high-priced luxury travel providers like Cunard Cruise Lines and Peninsula Hotels & Resorts offered Cyber Monday deals to try and entice affluent consumers. The benefit of offering such Cyber Monday deals is twofold for travel brands. In addition to gaining a PR boost from offering an incredible deal, the online-only nature of Cyber Monday is also a perfect fit for many travel companies, which often do not have physical locations to offer deals during the traditional Black F

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