Subscribe
Login
Media and PR

The Ad Blocking Dilemma for Travel Brands — Digital Travel Marketing News

Jeremy Kressman

Photo Credit: Consumers' use of ad blocking technology presents a growing problem for travel marketers. Apple

Skift Take

Love it or hate it, the online travel industry would arguably not exist without the promotional firepower generated by paid digital advertising. As more online consumers choose to avoid this advertising using ad blocking tools, it's raising some difficult questions about how travel companies should proceed.

This week's top story is about ad blocking. Virtually all travel brands that sell products online rely on digital advertising to promote their products and better understand their customers' behavior. But this entire marketing system is under threat due to the rising use of ad blockers, digital tools that help internet users block unwanted ad content and prevent companies from tracking them. One recent survey suggested that in 2016, close to 25% of US internet users had installed ad blocking software. For marketers in the travel industry, a sector that has always been especially reliant

Online travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login