What’s in a Startup Name? The Good and the Bad of 2016
Photo Credit: InnSpire helps hotels with their in-room entertainment offerings. InnSpire
Skift Take
Take it from us -- a startup can create an entire new brand around a name. But, if your startup’s name is off-putting, misleading or doesn’t sound appealing to a traveler’s ears, you’re setting yourself up for a loss.
Each year the travel industry sees a stream of peer-to-peer and B2B travel startups make their way onto smartphones and desktop screens all vying to become the next “Uber of this” or “Airbnb of that" and 2016 was no exception.
For an early-stage startup, one of the most important elements of the business is the name. Travelers have no concept of what service you plan to offer or what kind of pain you hope to soothe when you launch your company. Investors are also unsure of whether to support you if you’ve never worked with them. Both group
