Interview: Ex-Starwood CEO on the Essentials to Disrupting Any Industry
Photo Credit: Frits Van Paasschen, former CEO of Starwood, has written a book about how businesses can thrive, even in times of great disruption. Skift
Skift Take
You don't have to be a hotelier or a business executive to appreciate the insights and tales shared by the former Starwood CEO in his new book. This is especially the case at a time when everything around us seems to be in a state of transition or disruption, no matter the industry.
When former Starwood CEO Frits van Paasschen took to the stage at the Skift Global Forum in September, it was a bit of a surprise to many in the audience.
This wasn't just because van Paasschen was a fairly late addition to the lineup, but also because so many in the travel industry had wondered what he'd been up to since leaving the hotel company he led for eight years from 2007 to 2015.
Well, now we have our answer, and it's in book form.
Since resigning from Starwood in 2015, van Paasschen has been busy working on what would ultimately become The Disruptors' Feast: How to Avoid Being Devoured in Today's Rapidly Changing Global Economy.
"I was prompted to write the book because I felt that, from the vantage point that I had, as CEO of Starwood, I had a great way to observe the world and see what was happening, both from the standpoint of major trend lines that I think are shaping the world around us, but also some of the disruptive things that it's causing," van Paassc
