Tours and Activities Providers Still Have Doubts About the Internet
Photo Credit: Viator is one of the more sophisticated booking sites for tours and activities companies. Viator / Viator
Skift Take
T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.
Last week we launched the latest report in our Skift Research Reports service, State of Tours and Activities Tech 2017.
In this research report we explore the latest developments in the tours and activities segment. While the migration towards online has begun, some companies are still wary about the internet as a distribution channel. Although reluctant to make their supply available online, internet reviews were providers' favorite marketing channel.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Although tours and activities providers are warming up to the idea of selling their offerings online, online travel agencies (OTAs), travel booking technology companies, and other distribution channels still face challenges engaging, simply because many tou
