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Media and PR

Travel Marketing in the Age of Trump — Digital Marketing News This Week

Jeremy Kressman

Photo Credit: Protestors outside New York's JFK Airport last weekend. More travel companies are facing dilemmas about how, and if, they should publicly respond to the Trump Administration's travel ban. Flickr / Luminary Traveler

Skift Take

Even the digital marketing world couldn't escape the Trump factor this week. Travel brands would love an opportunity to move on to business as usual.

Thanks to last week's controversial travel ban, many travel industry firms are unexpectedly finding themselves at the center of the debate. That's creating a variety of unintended marketing consequences, both positive and negative. Whether we're talking about the current social media backlash facing Uber, or the dilemma facing hotels that have not yet spoken out, or the uncertainty facing airlines as they figure out how to adapt, nearly every sector of the industry is left with a tricky choice. Do they publicly come out against the actions in their advertising? Or do they stay silent and ignor

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