The Rise of VR and Co-Work Spaces at Events — Meetings Innovation Report
Photo Credit: Samsung's Galaxy Studio VR theme park at CES 2017 showed the future of experiential marketing. Samsung
Skift Take
Many of today's big travel and tech megatrends — such as co-working spaces, virtual reality, and sharing accommodations — are disrupting the meetings and events industry in 2017.
The Future of Meetings & Events
For the last couple of years, the big trends in travel and tech have been slowly making their presence felt in the meetings and events industry.
This year, we're going to see trends such as co-living and co-working spaces impacting the sector more. At CES 2017 in Las Vegas last month, Zappos launched a pop-up co-working space at the Sands Convention Center, which was packed the entire show. Read our post this week on the growth of co-everything.
Virtual reality is another megatrend disrupting events. Freeman launched a series of new VR products and services last month, but the value of immersive 3D video is not just the experience. There's growing evidence that VR is also driving conversion rates at a significantly higher level than other digital content. Read the full story here.
— Greg Oates, editor, SkiftX
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