Interview: How Ultra Luxury Hotel Brands Like One&Only Try to Remain Relevant and Authentic
Photo Credit: The remodeled One&Only Ocean Club in the Bahamas. The company is growing notably in 2017. Kerzner International / Sargent Photography
Skift Take
As strong as the luxury travel market has been for the past few years, can that success continue? One&Only's COO Philippe Zuber thinks it can, as long as brands don't forget about the essentials of service.
One&Only Resorts, which is owned by Dubai-based Kerzner International, is growing quite a bit in 2017. The brand, which got its start 15 years ago, has built an acclaimed reputation for itself as a luxury brand favored by celebrities and affluent travelers, and in that time, its portfolio has grown to nine.
This year, it's adding two new resorts — One & Only Seef in Bahrain, and One&Only Sanya in Hainan, China — as well as reopening two others — One&Only Le Saint Géran in Mauritius and One&Only Ocean Club in The Bahamas, which just reopened last month. And over the next few years, it's also planning to open properties in Montenegro and two others in Mexico, with additional resorts in the works.
Overseeing the expansion of the One&Only brand is Philippe Zuber, One&Only's president and chief operating officer, who joined the company in December 2015.
Skift had an opportunity to meet with Zuber in early February to discuss One&Only's growth
