British Airways Parent Reveals Its Long-Haul, Low-Cost Carrier Level

Photo Credit: The livery of the new Level airline. IAG will initially offer flights from Barcelona to a number of destinations in the Americas. International Airlines Group
Skift Take
It's been a quick turnaround for IAG, which only announced plans for a low-cost, long-haul airline in December. The legacy carriers have clearly been spooked by Norwegian's initiatives and are now working to compete in this new landscape.