6 Takeaways From Marriott Investor Day
Photo Credit: The St. Regis Dubai. Thanks to its acquisition of Starwood, Marriott is now the largest hotel chain luxury player in hospitality. Marriott International / Marriott International
Skift Take
It will be interesting to see if Marriott can really turn around Sheraton as it has before with other brands. We'll wait, and see what develops.
Marriott International executives fleshed out additional details at the chain's 2017 investor day about its ongoing — and challenging — process of integrating Starwood Hotels & Resorts.
Chief among the top priorities, as expressed Tuesday by officials at Marriott's 2017 Security Analyst Meeting, is ensuring the company successfully combines its three loyalty programs, and properly markets and defines all 30 of its hotel brands, including Starwood's Sheraton, Aloft, and Element brands.
Speaking to an audience of investors, Marriott global chief commercial officer Stephanie Linnartz was determined to specify the many ways in which Marriott is positioning itself for success, especially in the face of increasing competition from online travel giants such as Expedia, Priceline, Airbnb, and Google.
Here's a look at that strategy:
Loyalty Is Everything
It's widely known that the primary motivating factor for Marriott's $13.3 billion acquisition of Starwood was its loyalty
