Royal Caribbean Creates Tour-Booking Site GoBe To Go After Land Vacations
Photo Credit: Travelers are shown bicycling in Barcelona in this promotional photo. Tour and activity company GoBe, a subsidiary of Royal Caribbean Cruises, officially launched Wednesday. GoBe
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As our Megatrend foretold, Skift expected there would be a lot of news around tours and activities this year, but even we are surprised by all the action so early in the year. Will a long background in cruise vacations help Royal Caribbean Cruises' latest venture, GoBe, break out from the pack?
Add Royal Caribbean Cruises to the long and growing list of companies diving into tours and activities.
The world's second-largest cruise company — which already carries a good chunk of oceangoing travelers on its three lines — officially launched tour-booking site GoBe Wednesday.
More than two years in the making, GoBe.com has been quietly operating already for months and includes more than 4,000 activities through partnerships with tour operators and guides. The company has thousands more lined up to add to the site already.
In an interview Wednesday, GoBe managing director Billy Campbell said that while the company will cater to cruise passengers — there's even a ship-shaped icon for them to click on — the market is much broader.
"I think the best message is cruis
