The Best Form of Hotel Marketing Is Still Word of Mouth Say Mr & Mrs Smith Founders
Photo Credit: Mr & Mrs Smith co-founders James Lohan and Tamara Heber-Percy spoke with Skift Europe Editor Patrick Whyte at Skift Forum Europe. Skift
Skift Take
Even with the advent of the Internet and social media, some things never change when it comes to marketing hotels, and fostering true guest loyalty.
When Mr & Mrs Smith co-founders Tamara Heber-Percy and James Lohan first got their start in the travel and hospitality business, it was the early 2000s, prior to the arrival of social networking sites and platforms like Facebook and Twitter.
Heber-Percy and Lohan were on a mission, however: to produce the type of content they felt was missing in terms of highlighting the types of hotels and experiences that "cliché urbanites" wanted to have.
"We wanted to cover the real stuff we d
