Alaska Air Overtakes American Airlines in Annual Loyalty Program Awards


Skift Take

Mileage Plan from Alaska Airlines just won as the best airline loyalty program in FlyerTalk's annual survey -- largely because of its distance based earnings.

The 2017 FlyerTalk awards, which name the best loyalty programs across the travel industry, were published on Friday, and AAdvantage from American Airlines has been dethroned as the reigning favorite among travelers. In its place, Mileage Plan from Alaska Airlines took the top spot, unseating the incumbent of five years. USA Today posted the initial FlyerTalk award results on Friday. The fall of AAdvantage, for many, was not a surprise. In the mid